Made in Korea - A Netflix Original Film

One of my first campaigns for Netflix India was with Made in Korea - an original film that ended up becoming a hit! (Thank God). So much so, that the lead actress was appointed as an honourary ambassador for South Korean Tourism.

For the film, I was involved in the social marketing aspect - working on creating and managing with creators, seeding pages, and the Netflix India page itself.

Apart from BAU work, I was involved in identifying creators on social media - of which I chose Irfan's View, Orjunn, and Preeti Ashokan to help amplify the movie's release. Apart from coordinating on ideas, and deliverables with them, I also had to work on seeding content for the movie on third-party pages.

The results were quite stellar - close to 24M+ views on seeding, and nearly 5M+ views with the creator activities. This is in addition to the general BAU content, which in itself got us ample engagement, and labelling the film as a superhit!